Jim Reichart is responsible for agency and corporate sales; the Company's e-commerce Internet presence; loyalty and reward programs, including direct marketing to its frequent flyer members; and distribution, including online travel agencies. He serves as the executive face of the Company in Milwaukee, Kansas City and Omaha, and oversees corporate sponsorships and community involvement in those cities.

A 25-year veteran of the airline industry, Jim holds a bachelor's degree in Mass Communications/Broadcasting from the University of Wisconsin-Milwaukee. Most recently, he served as director of advertising and brand for Midwest Airlines.