Ian Arthur has a wealth of experience in building brands, and is known for driving high-impact marketing and branding initiatives that build significant awareness, capture market share, and increase revenues. He led the process for Frontier Airlines that led to the development of “A whole different animal.” He was also responsible for rebranding the Beaver Creek ski resort into one of the leading resorts in North America through the "Not Exactly Roughing it" campaign, and he developed the successful "There's no place like together" brand for Exclusive Resorts. He also served as director of Marketing for Nike, one of the most recognized brands in the world.

Arthur oversees all communications strategies, including employee engagement, government affairs, and public relations, throughout the enterprise.